HOOK created the logo, patch, embroidery and hangtag for Tennessee-based denim stitcher Grady Mac. The letterpressed hangtag also serves as an envelope which holds four digitally printed cards. These cards provide more information about the brand and can be switched out seasonally. The brand's name pays tribute to the founder's moonshine-running grandfather.
They wanted lighting in a bottle, and we delivered.
Big Red Monster
Hoodo Chicory Liquer
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